BLOGS
CONTENT WRITING vs. COPYWRITING: 5 TIPS FOR BRANDS
In today’s digital era, social media is the tool for all businesses to grow. We use social media to reach a wide range of target audiences, generate leads and sales, build brand reputation, and so on. But, how do we make this happen?
Yes, that’s the power of Content Writing and Copy Writing. Contentwriting and Copywriting go hand in hand, it’s like bread and butter. Everything you see in the online world is content. Some are informative content and some are persuasive content. Just to understand the terms better 👍
Content writing is all about anything and everything you write to build a brand’s reputation, build awareness, engage the audience, educate the audience, and inspire audiences. Content writing can take many forms, including blog posts, articles, ebooks, and social media posts.
Social Media Marketing: Top benefits of SMM in 2023
Businesses big or small, all are in the online...
Small Business Owner tailored strategies for WhatsApp marketing
In today’s digital era, with the rise in technology and wide usage of the internet, life has become more easy and quick. People find more easy quick and reliable solutions online. We begin our day with our mobile phones and the first app we open is WhatsApp.
Yes, WhatsApp is an amazing and convenient communication channel. But, did you know that WhatsApp is not just a communication channel, but can be used as a business tool too? Yes, you heard me right small business owners, WhatsApp if used in the right manner can be used to generate leads and make sales too.
Facebook ads vs. Google ads: Small Business Owners routemap.
We all know that the Facebook/Instagram platform is the largest platform for advertising for small business owners. Anyone can run advertisements on these platforms provided you have the budget to do so. But, as a small business owner and a beginner in these advertising platforms, there are a lot of limitations and challenges you face when you are starting out
Small Business Owner: 7 Tips Before Building a Website
Building a website might seem like a big hassle for a small business owner especially when you are starting out. You will be wearing a lot of hats like that of a financial planner, email list builder, customer base builder, lead generator, online marketer, brand awareness builder, and whatnot. As a Digital Marketing Specialist, let me tell you that a simple visually pleasing, and highly converting website is a complete solution to all these problems. No, you don’t need to be tech-savvy to do this. In this modern era of AI, we can build a website from scratch in seconds or you can hire a web developer to do so and leave the rest to them.