In today’s digital era, with the rise in technology and wide usage of the internet, life has become more easy and quick. People find more easy quick and reliable solutions online. We begin our day with our mobile phones and the first app we open is WhatsApp.
Yes, WhatsApp is an amazing and convenient communication channel. But, did you know that WhatsApp is not just a communication channel, but can be used as a business tool too? Yes, you heard me right small business owners, WhatsApp if used in the right manner can be used to generate leads and make sales too. If you are starting out in your business and wondering which platform to opt for, then WhatsApp is the first and best platform for you to try and test out things.
If you are a small business owner and have a limited marketing budget and want to explore how WhatsApp can be used as a marketing channel for your business, then this post is for you.
1. Set up a professional Whatsapp Business profile
The first step to WhatsApp marketing is setting up your professional WhatsApp business account and guess what, it’s free. Add your business info, contact details, website link, and description of your business to make your interactions more serious.
2. Understanding your audiences
As WhatsApp is the main medium for communication and people don’t use WhatsApp for business, understanding your target audience that is relevant to your business is a must. Sending messages to all the people in your contacts is not good and can end up spamming people.
3. Usage of broadcast list
WhatsApp is a conversational platform and sending broadcast messages on WhatsApp can be quite tricky. As it allows you to send multiple messages to many contacts at once. people often misuse it for spamming which ends in WhatsApp accounts being blocked. An alternative and best method is to use personalized messaging for your target customers. Personalized messaging is used to build trust between the customers and the brand.
4. Whatsapp status bar for updates
Just like you use Instagram/Facebook for posting statuses, we can make use of WhatsApp for posting live updates about our products or services, short information about any offers or sales happening on the websites any special coupon codes available, etc.
5. Exceptional Customer Services
WhatsApp can be used as an excellent tool for providing the best customer support by providing personalized customer support and provide customized and professional solutions to customer queries.
6. Usage of mixed content ideas
WhatsApp supports various types of media, including images, videos, and documents. Use these formats in your small business to showcase your products, demonstrate how-to guides, or share informative content about your products or services. As a small business owner, you can use WhatsApp for brand building and what better platform than WhatsApp?
7. Implement Whatsapp Business API
Make use of WhatsApp’s advanced features like WhatsApp business API in your communication channel to make your life easier with automation of responses and if you want to scale your business to 3x, consider approaching me as a digital marketing specialist in Saudi Arabia.
8. Run WhatsApp giveaways
Make use of WhatsApp statuses and conversations to host giveaways and contests exclusively on WhatsApp. Hosting giveaways increases customer engagement and puts your brand on top of the customer’s mind.
9. Customer Reviews and testimonials
Always follow the give-and-take policy. Ask for reviews and testimonials from your satisfied customers and use them in all of your social media channels for promotion.
10. Usage of Whatsapp Analytics
Use the WhatsApp analytics feature to understand the audience metrics, message delivery, open rates, and conversion rates and tailor strategies according to the data.
11. Privacy Protection
Make sure to follow WhatsApp’s privacy policy and guidelines and get permission to add people to their WhatsApp channels as contacts. As a small business owner, following the rules and guidelines will prove your business is legal and authentic and stay ahead of the competition.
12. Do competitor research
Keep an eye on competitors’ marketing tactics and strategies and always stay ahead of the game.
WhatsApp is a valuable tool for small business owners to connect with customers and drive growth. By implementing these tailored WhatsApp marketing strategies, you can effectively engage your audience, provide exceptional customer service, and promote your products or services. Remember that building a strong presence on WhatsApp takes time and dedication, so stay committed to your goals and adapt your strategies as needed.
I hope this blog finds you well and will make the best use of WhatsApp in your business. Get detailed success strategies for WhatsApp here.