Businesses big or small, all are in the online world of social media. A business that is not in the online world is a broke business, they say. For a small business owner, the first step to marketing is through social media platforms like Instagram/Facebook, TikTok, Snapchat, Pinterest, and so on. The steps of marketing promoting one’s products/services through social media are called Social Media Marketing(SMM). In today’s digital world, the way the business grows is changing. Social media has influenced a lot in the way businesses connect with audiences and growth. Let’s deep dive into SMM and see how it has influenced businesses in 2023.

What is Social Media Marketing?

With over 6 billion active users as of 2023 on the internet, the best way to market your products/services is with the help of different social media channels. The best part is different kinds of businesses have different levels of audiences and these social media platforms when used correctly can generate leads and sales. The approach of Social Media Marketing is to promote products/services or brands by sharing valuable content i.e. images, videos, texts, audio, etc. The person who promotes these services is called a Social Media Marketer. If you are looking for a digital marketing specialist in Saudi Arabia who can do SMM and handle your business in the online world, look no further, do consider contacting us.

What are the benefits of organic and paid promotion of products/services in 2023?

1. Cost-effective marketing: Social Media Marketing ( SMM ) can be done organically or paid. Organic promotion of businesses includes actively promoting the content in the form of videos, images, etc. on various social media platforms. The paid promotion includes running advertisements through Facebook, TikTok, Snapchat, etc. Running Facebook ads, TikTok ads, etc. anyways cheaper than promotion through radio, TV commercials, billboards, etc. Running Facebook ads can help you target the right audiences location, and interests and reach wider audiences the best part is once we get a proper quality audience, we can retarget the same type of audiences for more leads and sales.
2. Creating Brand Awareness: With billions of active users on social media on a daily basis, the best method as a small business owner is to build your brand on social media. Regular posting of content on these platforms will put your brand on the top list of your customers’ minds and will definitely shop from you when the need arises. Building a trustworthy and loyal brand on these social media platforms is the best and cheapest method of staying ahead of your competitors.
3. Building online communities: SMM is the best way to build a loyal and quality community. SMM allows real-time engagement with your target audiences and potential customers. Building an online community of like-minded people is one of the best highlights of promoting your products online.
4. Analyzing competitors: As your competitors are also in the online space, the best method to create a proper marketing strategy is to analyze your competitors and create a different strategy to stay ahead of the game. Do a detailed study of how your competitors are marketing their products/services online.
5. Increase in Website traffic: By promoting your business on social media, not only do you build a loyal brand base but also you can direct these loyal audiences to be your customers by directing them to your websites, and shop page. Once a customer always a customer. You can ask for testimonials and reviews to add to your website hence, increasing your website credibility and brand loyalty. This will increase your repeat customers and help you grow your business in the future.

With effective strategies and proper competitor study, you can build your business in the online world. In 2023, marketing your products through social media is the most cheapest and reliable method for a small business owner. Approach a Social Media Marketer if you want to speed up the process of building your brand on social media. I hope this blog finds you well and in my next blog, I will be talking about the importance of Content writing and Copywriting in growing your small business in 2023.